What If a Risk Was Actually An Opportunity in Disguise?

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Companies in general identify project risks and look at ways to avoid them. Often the risk is too big and they step back to let someone perceived as foolhardy to take the job. But what if your company could take risks that no other company would touch with a bargepole?

What if the risks other companies saw as too dangerous were risks that you saw as an opportunity?

Take a look at this incredible feat of risk taking

Now, the question. How did he do that?

My quick run through

  • he was fit
  • he was in charge of the entire stunt at all stages
  • he had previously done many smaller jumps
  • he had the right equipment
  • he had trained
  • he had the right people around him
  • he had practiced the jump before filming started

There’s nothing in the list about him being totally insane or stupid.

And my point is?

True Risk Management isn’t about avoiding risks, it’s about assessing them and looking for ways to accept them, ways to take them on such that they can be done. Ways to make a healthy profit by doing things that ‘normal companies’ can’t do.

And the advantage of that approach? Your company could then take on projects that other companies think you’re mad to even accept the Invitation to Bid.

(I know lots of companies take on very risky projects – but that’s more about corporate stupidity than risk management).

So, have a think about that. What would your company have to do to take on the equivalent of what is shown on that video?

My top answer is ‘be fit’.

Could your company ever be that ‘fit’?

And why not?

 

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Hi. I'm always interested in other people's views. Please leave a comment if i amused or enraged you enough.